KFC’s “Streetwise” campaign has really tapped into the youth market, exposing us hungry suburbanites to the coolest trends in fried poultry giblets.

But it turns out Filipino consumers are closer to the cutting edge. Behold, their “Cheese-Top Burger,” a burger with a piece of processed cheese gently draped over the bun like a wave cresting over a quiet shore. While it may seem like an accident turned into an ad campaign, in fast food there are no accidents, only alternate combinations of “meat”, “cheese”, and bread (let’s just assume the bread is real) that morbidly obese people need pre-planned for them. [Via Buzzfeed]