FRIDAY SEPTEMBER 22, 2017
 
Blog TECH
BENEFITS OF USING DIGITAL SIGNAGE FOR GYMS
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Nowadays, sports is driving the world. People have enjoyed the taste of a healthy life and strong muscles and joined the movement of a regular physical activity. Some groups of people have replaced sitting in a bar with attending a gym for a voluntarily sweating on a treadmill or under a barbell.

The number of visitors to these athletes’ Meccas increases every day. Such considerable accumulation of people in a single place opens the wide perspectives to the demonstration of the target content on the installed displays throughout a gym. At the same time, the gym visitors come here to work on their bodies and are highly concentrated during the workout sessions. Won’t it be useless to implement a system that will not draw attention? Let’s find it out.

DIGITAL SIGNAGE VS MOBILE APPS

It is not a secret that the majority of the gym visitors opt for the mobile applications to manage their workout sessions. Mobile devices offer a set of functions such as a personal coach, music player, calories calculator etc. How can a system consisting of displays and player fitted with software like kitcast.tv compete with the popular state-of-the-art gadgets? But it can.

According to the opinion of many athletes, a proper content shown on the large screens located in a gym does attract the attention of the visitors and may contribute to the effective training. Ninety percent of information is perceived via the visual organs namely our eyes. When the first TV had been introduced, it attracted the attention of the majority of people despite the paltry available content. So, digital signage has an ace in the hole. The matter is how to use it properly.

WHAT IS IT TO BE SHOWN IN A GYM?

Naturally, when you are about to run several miles on a treadmill, a demonstration of some boring series or horror movie is a really bad idea. A proper approach to the content selection is the way to the customer’s satisfaction. So, what will be appreciated on the screens in a gym?

AMUSING CONTENT

A regular person who came to a workout is willing to load his or her body and unbend the mind. Therefore, an unobtrusive content such as music videos or sports events will be a proper choice for the audience amusement.

ADVERTISING

Promoting a certain product is a good way to get an additional income. However, be careful since an ill-quality commercial or an unsuitable product may cause a public outcry. Besides, the main content should not be overfilled with ads.

INTERACTION

The gym visitors are not the loners or hermits. They like communicating with each other and the gym managers can be involved in this process. Broadcasting some personal messages or congratulations on the digital screens will be a good way to pull the visitors together.

EDUCATIONAL CONTENT

Some users prefer to train without the personal trainer’s support. So, short recommendations on the proper technique of the certain exercises will be a good bonus for the athletes. Perhaps, the experienced ones will discover something new.

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