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YAEL COHEN
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August 2, 2012
by Darryl Humphrey
TORO Woman Yael Cohen

Meet Chief Cancer Fucker Yael Cohen, CEO of Fuck Cancer. We wouldn't call her an accidental activist, exactly. It's clear when you meet her, that she was destined to do something meaningful.

We wouldn't call her an accidental activist, exactly. When you meet Yael Cohen, you get the sense that she was destined to do something meaningful. But would she have predicted that she would lead a cancer education movement? Maybe. It was a mission that arose when her own mother battled breast cancer and went out in public wearing a T-shirt that said simply: "Fuck Cancer." And now, Ms. Cohen heads a charitable organization of the same name, committed to spreading the word about the importance of early detection. Fuck Cancer? Fuck yeah.

Related >> Behind-the-scenes video interview

letsfcancer.com | Yael Cohen on Twitter | letsfcancer on Twitter

ADDITIONAL CREDITS

Shot on location at the elegant Rosewood Hotel Georgia, Vancouver
Makeup & Hair: 
Courtney Frey
Styling:
Olivia Lovenmark
Videographer:
Peter Jensen



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